Dedicated catalog and online shopper that I am — why waste gas and suffer hassle? — I nevertheless run aground frequently on Copywriter Escalation, that is, the need to make products sound fancy and important.
Memo to sales writers everywhere. Fabric is the textile that a sheet, dress, slipcover is made from. Fabrication is a tale made up of the whole cloth, or in earthier parlance, bullshit.
Perhaps that is what you are writing when you tell me that these bedclothes and frocks are offered in the finest fabrications, but why would you want to be so blatant about it?
I’ve probably bought my last frock, as far as that goes, but I’d like to put a sheet on the massage table without feeling that I’ve contributed to the downward spiral of the once great English language. Christ on a crutch.