T-Shirt Friday, June 2009 – Latter Day Slainte

Back in 2001 when the Wasatch Brew Pub started advertising this beer — the billboard campaign occasioned near incandescence among the local Mormons — I tracked down their T-shirt link before I was quite done reading the newspaper coverage. I see they no longer seem to offer St. Provo Girl (“If you just said Oh My Heck it’s probably not for you”) but they have come out with Evolution Amber Ale (“intelligently designed”). You can’t quite see the small print on this shirt: “Bring Some Home to the Wives.”

This was the sort of thing calculated to drive the teetotaling Utah establishment right out of their little pink minds. Whether or not the Latter Day Saints have figured out that yelping when your tail is pulled just provokes more tail-pulling, the Utah legislature has finally decided to jettison some of the baroque liquor laws that provoke frustrated pub owners to highjinks like this. Come this July first, the bartender will be able to hand you your beer directly over the bar, without walking around a glass partition. I’m not sure what that was supposed to accomplish, but some glass maker is probably going to grouse about being out of work.

I did eventually buy a mixed case of beer online. The porter was damn good.